Getting a Book in Print: Think Like a Publisher
Received wisdom is that publishing a book can help you establish your authority in your field. Nathan Berry, Robert Bly, Gerry Robert and many others are very confident that it's the way to be seen as an expert. But book publishing is a beleaguered industry and editors are overwhelmed; the odds of finding your manuscript accepted for publication are slim; the odds of the book making it to the remainder shelves seem to grow with each passing year. Publishers are always eager for the great new bestseller, but what they mostly see are manuscripts they'd have a hard time persuading anyone to buy, manuscripts that end up on the dreaded dec pile I described in this post.
There is, of course, self-publishing. Publishing-on-demand is a relatively low-risk way to enter the self-publishing game. That said, it would probably be a great idea to follow the same rules as you would if you were sending in a book proposal to a publisher. Ask yourself these questions: Is this book covering something that's been published elsewhere? If it is, does it have a new take on the subject? Have you bought books by the competition? If not, what makes you think your intended audience will want to buy yours? (Does your intended audience even buy books? Do you have a good sense of who your intended audience even is?) Is a book the best way to say what you have to say? Might a journal article, or even a blog post, say it better, more succinctly, with a lot less time and aggravation?
If you've given thought to all these questions and you're not sure whether you should go ahead, consider having a graphic facilitator draw out your book plan. You might be on to a major winner, though definitely do the math to see whether it's worth your time, energy and cash. Writing a book and getting it published takes a lot of all three, so it might be worth spending a little up front get help asking yourself the tough questions.