We all like to feel heard -- especially in a professional context where there may be unequal power in the room. An engaged workforce is important for productivity, for teamwork, for a unified mission. Strong leaders know this.
We've all been in a meeting, though, where someone is so intent on what they're going to say -- something that will amaze the whole room -- that they are not listening to what's going on. They are rehearsing in their head how best to say their piece so it will have maximum impact. Many of us do this, if we're honest. I know I have.
Catching this contribution and getting it down on paper in front of the whole group is one of the most powerful impacts graphic facilitation (or graphic recording) can have. I've seen shoulders go down, the whole body tilt forward, eyes lock onto the speaker as it happens. The person, previously alone and marginal, really joins the group at that moment.